Sounds great, doesn’t it?
But an important question arises: how far can personalisation go without violating users’ privacy? And also: does rapid business growth always go hand in hand with quality and customer trust?
🌿 These are exactly the dilemmas faced by Nutridome – a modern marketplace platform operating in the beauty and wellness industry.
📚 The Nutridome case study was developed as part of the SAMPLE (Sustainable Market Platforms – Digital Entrepreneurship for Responsible Development) project, carried out under the Erasmus+ programme in the field of higher education in 2025–2027.
✅ the use of artificial intelligence and customer data,
✅ the balance between personalisation and privacy,
✅ the development of digital platforms,
✅ building customer trust,
✅ responsible entrepreneurship and sustainable development.
🎓 The material is aimed at students, academic teachers and entrepreneurs interested in the future of digital business.
💡 There is no single right answer. Every decision carries benefits, risks and consequences for different groups of stakeholders.
👉 What decision would you make in the place of the platform’s managers?
📖 We encourage you to read the case study and share your opinion in the comments!
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